Yard

So when the @NBA seeks to strengthen its connection with its French audience, YARD steps in with a comprehensive 360-degree activation plan to reestablish the organization's organic bond with its' public.

Bringing the HOOPBUS concept straight from California to Paris, the bus became the driving force behind fan engagement across the city.

Fostering a true sense of community. It helped bridge the gap between younger fans who struggle to access certain NBA games and their desire to be part of the experience.

If fans couldn’t attend the games, then the games would come to them.