Initiatives
If it’s missing, we’ll make it.
With the upcoming Olympics in Paris, we observed a sad reality: while it shines internationally, this competition excludes the whole Parisian youth and doesn’t reflect the reality of our culture.
Here came the idea of over a year-long project in the making: Yard teamed up with Jordan to bring to life Youssouf Fofana’s unique vision for this whole new district, dedicated to the youth and inclusive to all.
In the 18th arrondissement of Paname, a symbolic neighborhood known for its hospitality and as the capital of all the suburbs of France, the youth of the world came together this summer to create.
Through sports, fashion, arts, and gastronomy, District 23 is an invitation to celebrate the initiatives of a bold generation. In this iconic building filled with the memories of Parisians, this space is being reborn to give shape to the dreams of an entire neighborhood and bring Youssouf’s Union de la Jeunesse Internationale to the next level.
Yard accepted the challenge, from the renovation of the entire building to the scenography, the programming and the art direction, helping shape this space to build an uncommon creative experience to the youth.
18 for the 23.
23 for the 18.
Our turn.
