10 yearsin cultureandcounting

We’ve seen the word "culture" blow and be used by pretty much everyone, every company willing to find meaning in their actions. We believe culture is always better lived than discussed.

YARD BOOK

10 Years of Cultivating Youth in a Garden Dedicated to Growth, Blossoming, and Flourishing: YARD

YARDBOOK 8

Community and cultural Architecture Projects - Volume 1 - 2014-2024

Entertainment

For more than 10 years, the Parisian cultural scene has been marked by Yard’s high energy events: parties, summer & winter clubs, karaokes in museums and Fête de la musique takeovers: iconic gathering moments, highlighting artists, from the biggest names to the newest emerging and promising ones.

Aya Nakamura performing for Yard 10 Years at Le Phantom

Yard Winter Club — Pop Smoke Hologram - 2020

Yard Parties

YARD Party Zero - Palais de Tokyo 2014

Virgil Abloh - YARD Party - 2015

YARD SUMMER CLUB - 2022

PNL - YARD PARTY 2016

Fashion

Through our media and content production, we’ve grown connection with some of fashion’s biggest names. Being the link between the runway and the street.

Corteiz drop - 2023

Jean Paul Gaultier x YARD School - 2023

Michele Lamy for YARD SCHOOL - 2021

Burna Boy x Jean Paul Gaultier product release party - 2023

Tyler The Creator at Converse x YARD - 2022

Michele Lamy & Rick Owens - YARD Party

Sport

We use sports as a platform to provoke change, not only as practices but also as a business. Using it as a vessel to impact local youth and open up their world: mentally, physically and socially.

Gazo x Paris Basketball - 2021

Ronaldinho's interview x PSG - 2021

BSB League - 2024

Team Go Girls Nike - 2023

Travis Scott at a Paris Basketball Match in Paris - 2022

Kylian Mbappe in Bondy - 2019

Lebron James for Nike "More Than an Athlete Tour" - 2018

Community

Giving back is way more than CSR to us. It’s really who we are. We believe that by doing good, you’re inevitably becoming great.

YARD School x Uniqlo x Le Louvres - 2023

Yard sponsoring Miledou's association

"Les lumières noires" exhibition for Netflix

YARD Colobane program supporting Senegalese fishermen

Yard Special Club x Pinault Collection at La Bourse de Commerce -

YARD FOR GOOD x SNKRS trek

Editorial