Universal Tracksuit

Universal Tracksuit
(N°4
/ 34)
  • Brand strategy
2024’
DECATHLON
The universal tracksuit

Launch concept and execution with talent curation for the new Decathlon Universal Tracksuit.

We collaborated with Crapule 2000 and Marvin Hiitcho to co-design tracksuits and work on a release plan, including products focused videos, premiered during 2 major events in Marseille & Paris.

Focusing on culturally significant sports still on the fringe of the Olympics: the wide diving in Marseille and the street workout in Paris.

YARD - D23
NextWork
JORDAN

DISTRICT 23