This season, the new purpose of UGG in Europe has been cemented, becoming a meeting place for Europe’s creatives to share their stories visually, narratively and through their style.
From London to Milan, from Paris to Berlin, UGG in Europe linked with the creative community all across the continent.
Growing a base of engaged consumers loving the values displayed in the content, resonating with the brand’s new storytelling, and getting inspired by its people.
This season has been our strongest so far, marked by heightened Fashion Week activity, a widened ecosystem of European creatives - from music to art through biking and dance - and an increased digital presence in Europe’s cultural spaces.
We believe that the real incarnation of a brand comes from the coherence of its storytelling. Building up genuine connections, from its ecosystem to its ever-growing audience.
