Initiatives
If it’s missing, we’ll make it.
For the Toronto Raptors’ arrival in France, Yard developed a new brand platform @raptorsfr.
Connecting with the team’s core target, at the heart of the French basketball ecosystem.
Highlighting the shared mindset between Toronto et Paris’ multicultural youth : being outsiders. Starting with a brand film, the campaign is embodied by rapper Kay The Prodigy, street basketball figure Mamayo, and street-bike enthusiast Tito.
