September, 6th, 2017, is the day of the prodigy’s homecoming: Kylian Mbappe While most media kept talking about millions spent for his transfer, the new PSG’s striker and Nike decided to give back to the people in his hometown. Nike revived Kylian’s cradle. The place of his first gestures, his first matches, his first exploits: His childhood pitch in Bondy.
To honor where it all started, Kylian needed to leave a symbol behind for the community.
To do so, we inaugurated a brand new graphic playground that we offered to the city and its players to mark the day of Kylian's signature while celebrating street football at its best - speed, technique, hunger for victory.
An authentic and priceless way for kids to follow the footsteps of their idol.
A year later, we followed up this journey with the arrival of Kylian's first Nike collection and the organization of a professional training session for 150 kids playing at AS Bondy : the very first club of Kylian when he was 10.
The kids were invited to the @stadefrance for a professional training on-pitch with official coaches. They have been able to experience the true journey every football player lives when playing an official game.
From arrival in a bus to lockers celebration.
Every training is made to be effective on game day.
We invited 100 kids from AS Bondy to Parc des Princes for PSG - Galatasaray. For most of them, this was the first time stepping in the legendary arena, and seeing their idol leading the team to an unprecedented victory.
Because this was just a dream at the beginning
On the symbolic day of his birthday, Kylian revealed a huge mural in Bondy.
The fresco is a personal message encouraging all kids - wherever they are - to pursue their dreams and fight for them.
