"HOME NEVER LEAVES YOU"

"HOME NEVER LEAVES YOU"
(N°9
/ 33)
  • Campaign
  • Art direction
  • Creative concept
  • Content production
2024’
JORDAN
"HOME NEVER LEAVES YOU" campaign

YARD for Jordan & Équipe de France “Home Never Leaves You” (2024)

For JORDAN’s New Jersey campaign featuring the 2024 French team, YARD captured the essence of the French players’ journeys in France and also across the Atlantic in the US, creating and producing content from Paris to Washington, Phoenix, New Orleans and Memphis.

From their earliest coaches to their newest fans, the French players don’t play just for themselves. They play for their homeland, their community.

The campaign highlights the drive that propels them forward.

NextWork
Paris Basket

Building Paris basketball